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Fielding incoming inquiries is another whole conversation about how inbound calls or submitted online request forms are managed - the follow-up and ultimately, ideally the conversion from prospect to client, is an area where we can help you grow and drive that percentage rate higher, turning a simple initial inquiry into a customer.
Maintaining your inbound marketing online wellness is about continuing to grow your online real estate and its reach, which means that those who get on board earlier than their competition are at an arguable advantage. You can't fake time on the internet ... so those that didn't drag their feet, who started building a foundation, will tend to find favor with search engines and end users alike. So the net message - don't delay on this front.
Wouldn't it be nice if it was this easy?
A cool advantage on the web over traditional marketing techniques is that when you drill down and define both company mission and also who you are looking to attract ... together we can craft a strategic and targeted approach to put you in front of the people - online - who are actively searching for your product or service and often, are also close to making a buying decision.
Conversely ... Traditional marketing, annoying to most of us, with telemarketing, flyers, junk mail, commercials, yada - yada - yada, is historically a geographic approach to a general population and "blankets" everyone - interested or not! This makes looking for that prospect a little like the proverbial "Needle in a Haystack" ... and makes your return on your advertising dollars (or the lack there of) a little tougher to swallow!
That magnet starts to make a little more sense when you consider these differences.
An online campaign can require some patience to be fair in our analysis, and so we will add a few strokes of realism to this painted picture. We don't hold all the cards - Google does it's own dance in response to ours, but over time, persistence can yield targeted results that generally, if you are good at what you do, will continue to grow your customer data base.
The good news is much of your resulting inbound traffic can be tracked and measured when it comes to evaluating your return on investment. In our opinion, now is always the best time to address this growing opportunity - a new and different sales model that is not going anywhere, anytime soon. So ... get cracking and take the plunge into online waters. We are happy to be a lifesaver when you need one!